We found this auction on the internet that claims

“This system covers 1000 sq. ft.and equals R -100 in insulating value.”

This is so far the wildest claim wer have ever seen. It contains 20 gallons

of “insulating coating”.

As a rule of thumb, it takes about 5 gallons to cover 250 square feet to .007 inch
thickness for most paints. Since this is for 1000 square feet, 20 gallons would
coat the roof to about seven thousands of an inch thickness. At R-100 this would
make a one inch thickness R fourteen thousand two hundred and eighty five.

We also got this web page of a radio announcer or 'radio personality'

We think this so called profession is all about hoaxes, false claims and absurdity journalism.

http://www.planetarymysteries.com/mars/rhmars.html

All the internet web pages we found that give information on microsphere paint

additives gave thermal conductance factors that indicate they have no insulation

value that is special at all. Several million dollars are sold each year since 1996 based

on absurd claims. Mainly in Florida and very hot states with NASA publicity.

Glass Microspheres

A. Conductivity: 0.4 to 1.4 (Btu x in.) / (hr. x ft.² x °F) at 32°F (0°C) based on theoretical

calculations. Conductivity increases with temperature and product density. The

thermal conductivity of a composite will depend on the matrix material and volume.

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